A Pharmaceutical Perspective
At first glance, the color of a tablet might seem unnecessary especially when tablets are enclosed in opaque blister packs or foil strips. However, color plays a crucial role in pharmaceutical formulation, patient compliance, and brand identity.

Here’s why coloring tablets makes sense, even when not visibly displayed:

1. Patient Identification & Compliance
   Color helps patients distinguish between multiple medications, especially in chronic therapies like diabetes, hypertension, or epilepsy.

For elderly patients or those on polypharmacy, color-coded tablets reduce the risk of confusion and improve adherence.
It also assists caregivers in quickly identifying the correct dose.

2. Product Differentiation
   In a crowded generic market, brands use color and shape to create visual identity. A colored tablet helps doctors, pharmacists, and patients remember the brand—especially when switching between different companies offering the same molecule.
3. Fraud Prevention & Brand Protection
   Coloring also acts as a deterrent against counterfeit products. Unique color combinations and finishes make duplication harder, protecting both the brand and patient safety.
4. Stability & Manufacturing
   Some colored coatings are not just aesthetic—they offer functional benefits, like protecting light-sensitive ingredients, masking bitter taste, or improving swallowability. In certain cases, color pigments are included in the film coating or polymer matrix for stability and uniformity.

Even though the tablets are not visible in the strips, when a patient pops them out or a pharmacist dispenses loose tablets, color gives instant recognition.
Brands like Metrogyl (red), Voveran (orange), or Ativan (white) have established their identity partly through their color over decades.

Therefore,While color might seem cosmetic, it plays a functional, psychological, and strategic role in modern pharmaceutical practice. As experts, we ensure the use of approved, non-toxic, pharma-grade pigments that align with regulatory safety norms (like FDA, EU, and CDSCO).
Regards,
JAKSTAR PHARMA