1. Show Empathy and Patience
   Understand that customers may be anxious, frustrated, or emotional.
   Speak politely and avoid rushing, even during busy hours.Offer reassurance (e.g., “This medicine will help ease the symptoms; take it as directed by your doctor.”).
2. Communicate Clearly and
   Explain dosage, timing, and precautions in simple language.Gently remind customers about potential side effects or interactions, especially for elderly or first-time users.
3. Be Respectful and Discreet
   Maintain confidentiality, especially for sensitive prescriptions (e.g., psychiatric or sexual health medicines).Avoid discussing a customer’s health issues publicly.
4. Offer Support Beyond Transaction
   Suggest generic options (if legal and ethical) to help those struggling financially.Help arrange home delivery or guide them on where to find unavailable medicines.Provide guidance on basic over-the-counter products when appropriate.
5. Be Calm and Professional as Some customers may vent frustration due to stress. The chemist must remain calm, professional, and avoid arguments.
6. Show Human Touch as Small gestures like asking “How is the patient now?” or “Do you need help understanding this prescription?” build trust and loyalty.

The following is the standard model of Transaction with Customers .

Customer: “I need this medicine… my father is unwell.”
Chemist (Step 1 – Empathy):
“I’m sorry to hear about your father. Let me quickly check if we have this medicine for you.”
Step 2 – Clarity:
“This is to be taken twice daily after food. Please keep it in a cool, dry place.”
Step 3 – Extra Care:
“If you face any difficulty or need home delivery, let us know. We’re here to help.”
Step 4 – Professional Closure:
“I hope he feels better soon. Here’s your bill and receipt. Please call us if you have any questions about the medicine.”

Regards,
JAKSTAR PHARMA